{"id":29,"date":"2025-07-21T17:19:21","date_gmt":"2025-07-21T17:19:21","guid":{"rendered":"https:\/\/libraryresources.nse.org.ng\/professionalandtechnicalcommunication\/chapter\/1-4-importance-of-audience-2\/"},"modified":"2026-03-16T14:19:22","modified_gmt":"2026-03-16T14:19:22","slug":"1-4-importance-of-audience-2","status":"publish","type":"chapter","link":"https:\/\/libraryresources.nse.org.ng\/professionalandtechnicalcommunication\/chapter\/1-4-importance-of-audience-2\/","title":{"raw":"1.4 Importance of Audience","rendered":"1.4 Importance of Audience"},"content":{"raw":"
\n\nAnother key part of the definition of technical and professional communication is the receiver of the information\u2014the audience. Technical communication is the delivery of technical information to readers (or listeners or viewers) in a manner that is adapted to their needs, level of understanding, and background. In fact, this audience element is so important that it is one of the cornerstones of this course: you are challenged to write about technical subjects but in a way that a beginner\u2014a non-specialist\u2014could understand. This ability to \u201ctranslate\u201d technical information to non-specialists is a key skill to any technical communicator. Technology companies are constantly struggling to find effective ways to help customers or potential customers understand the advantages or the operation of their new products.\n\nIn addition, communicating with employees within an organization also requires superior professional communication skills. Employees prefer detailed information in a timely manner when there are companywide changes such as layoffs and wage cuts (Sguera et al., 2021). When companies do not communicate, employees tend to become cynical and unhappy with their workplace. An individual with excellent communication skills is an asset to every organization. No matter what career you plan to pursue, learning to express yourself professionally in speech and in writing will help you get there.\n\nProfiling or analyzing your audience takes skill and consideration. An effective communicator will need to consider the length of the message and the channel in which the message is communicated based on the audience\u2019s needs. When you sit down to write, prepare a presentation or communicate with clients or coworkers, ask yourself the following questions:\n