{"id":38,"date":"2025-09-26T15:05:13","date_gmt":"2025-09-26T15:05:13","guid":{"rendered":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/chapter\/course-module-1c-engineering-ingenuity\/"},"modified":"2026-03-16T13:39:05","modified_gmt":"2026-03-16T13:39:05","slug":"course-module-1c-engineering-ingenuity","status":"publish","type":"chapter","link":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/chapter\/course-module-1c-engineering-ingenuity\/","title":{"raw":"Course Module 1c: Engineering Ingenuity","rendered":"Course Module 1c: Engineering Ingenuity"},"content":{"raw":"<div class=\"course-module-1c:-engineering-ingenuity\u2122-\">\n<h2>Example of Assignment: Research for Knowledge to Stimulate Thoughtful Discovery:<\/h2>\n<p class=\"import-Default\">The more knowledge acquired, the more relevant breakthrough ideas can be achieved. Quantity of input brings forward quality of output. There are two types of research activity:<\/p>\n<p class=\"import-Default\" style=\"margin-left: 18pt;\"><strong>Passive:<\/strong> Involves studying data by using the internet or reading materials already produced<\/p>\n<p class=\"import-Default\" style=\"margin-left: 18pt;\"><strong>Immersive:<\/strong> Involves personally interacting with an environment that is the subject being studied<\/p>\n<p class=\"import-Default\">Innovations are facets of associations: multiple ideas that are mashed together. One idea + another idea = innovative ideas. Before you begin to charge into creating a solution... the first step is to stimulate your mind. Too many people rush to create a solution before they take the time to ponder other possibilities or directions. People often use their brain as a library of past experiences to champion a solution from what they already know. Researching activities is an excellent approach to stimulate the mind to explore divergent discoveries.<\/p>\n<p class=\"import-Default\">There are six distinct types of research methods sometimes referred to as mining (15):<\/p>\n\n<table class=\"grid landscape\" style=\"border-collapse: collapse; width: 100%; height: 89px;\" border=\"0\">\n<tbody>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\">User<\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">How the user, or customer thinks, what they do, what is important to them, what is their story.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\">Market<\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">What is the competition, and other companies, doing to compete? What do their management think, how do they run their operations, who do they hire?<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\"><strong>Expert<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">Intelligence gathered from experts, academics, and analysts about what they think.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\"><strong>Patent<\/strong><strong>s<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">Repository of published intellectual property related to products and services.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 19px;\"><span style=\"color: #ffffff;\"><strong>Foresight<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 19px;\">Structured study to discover patterns that anticipate future developments.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\"><strong>Unrelated<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">Study associations from random data to correlate (mash together) into other ideas.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"import-Default\"><strong>Create an innovation from stimulating your mind with <\/strong><strong>knowledge<\/strong><strong> - and mashing <\/strong><strong>research<\/strong> <strong>findings <\/strong><strong>together<\/strong><strong> to form a solution.<\/strong> Start with data, gather information, think about what you have discovered. Next, find correlations from what was learned about various subjects and combine these attributes into an idea (or multiple ideas) relevant to a solution to accomplish your mission.<\/p>\n\n<h2>Example of Research Stimulation Exercise<\/h2>\n<p class=\"import-Default\">Assume you work for American Greetings Corporation who are reevaluating its tactics. You are about to work on the strategic mission below. The future of American Greetings depends on creating new gifts and occasion categories that deliver sustainable growth over the long-term.<\/p>\n<p class=\"import-Default\"><strong>The Mission: <\/strong><strong>create<\/strong><strong> a <\/strong><strong>new <\/strong><strong>category of ink-on-paper <\/strong><strong>products<\/strong><strong> (2<\/strong><strong>-<\/strong><strong>D<\/strong><strong> or 3<\/strong><strong>-<\/strong><strong>D<\/strong><strong> non-<\/strong><strong>gift <\/strong><strong>cards) that help solve customers\u2019 problems and <\/strong><strong>inspire <\/strong><strong>wellbeing. <\/strong><em>We <\/em><em>cannot<\/em><em> simply redesign what we already have \u2026 or just do more of what we already do. More cards, more journals<\/em><em>,<\/em><em> and more stationery <\/em><em>will not<\/em><em> bring the overall growth required<\/em><em>. <\/em><\/p>\n<p class=\"import-Normal\">There are challenges that every person struggles with -- such as finding successful ways to leave a family legacy with grandchildren, teaching kids about character or supporting others. Our mission is to show compassion and help others -- and with that purpose there is the opportunity to solve some of the challenges many people have in living and sharing.<\/p>\n<p class=\"import-Normal\">There must be something more to offer in 2-D or 3-D to make an impact on gross dollars. We have the opportunity to provide our retailers and consumers with something unexpected, something that surprises them \u2026 something that is meaningfully unique.<\/p>\n<p class=\"import-Normal\"><\/p>\n\n<\/div>","rendered":"<div class=\"course-module-1c:-engineering-ingenuity\u2122-\">\n<h2>Example of Assignment: Research for Knowledge to Stimulate Thoughtful Discovery:<\/h2>\n<p class=\"import-Default\">The more knowledge acquired, the more relevant breakthrough ideas can be achieved. Quantity of input brings forward quality of output. There are two types of research activity:<\/p>\n<p class=\"import-Default\" style=\"margin-left: 18pt;\"><strong>Passive:<\/strong> Involves studying data by using the internet or reading materials already produced<\/p>\n<p class=\"import-Default\" style=\"margin-left: 18pt;\"><strong>Immersive:<\/strong> Involves personally interacting with an environment that is the subject being studied<\/p>\n<p class=\"import-Default\">Innovations are facets of associations: multiple ideas that are mashed together. One idea + another idea = innovative ideas. Before you begin to charge into creating a solution&#8230; the first step is to stimulate your mind. Too many people rush to create a solution before they take the time to ponder other possibilities or directions. People often use their brain as a library of past experiences to champion a solution from what they already know. Researching activities is an excellent approach to stimulate the mind to explore divergent discoveries.<\/p>\n<p class=\"import-Default\">There are six distinct types of research methods sometimes referred to as mining (15):<\/p>\n<table class=\"grid landscape\" style=\"border-collapse: collapse; width: 100%; height: 89px;\">\n<tbody>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\">User<\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">How the user, or customer thinks, what they do, what is important to them, what is their story.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\">Market<\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">What is the competition, and other companies, doing to compete? What do their management think, how do they run their operations, who do they hire?<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\"><strong>Expert<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">Intelligence gathered from experts, academics, and analysts about what they think.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\"><strong>Patent<\/strong><strong>s<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">Repository of published intellectual property related to products and services.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 19px;\"><span style=\"color: #ffffff;\"><strong>Foresight<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 19px;\">Structured study to discover patterns that anticipate future developments.<\/td>\n<\/tr>\n<tr style=\"height: 14px;\">\n<th class=\"shaded\" style=\"width: 14.4461%; height: 14px;\"><span style=\"color: #ffffff;\"><strong>Unrelated<\/strong><\/span><\/th>\n<td style=\"width: 85.5539%; height: 14px;\">Study associations from random data to correlate (mash together) into other ideas.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"import-Default\"><strong>Create an innovation from stimulating your mind with <\/strong><strong>knowledge<\/strong><strong> &#8211; and mashing <\/strong><strong>research<\/strong> <strong>findings <\/strong><strong>together<\/strong><strong> to form a solution.<\/strong> Start with data, gather information, think about what you have discovered. Next, find correlations from what was learned about various subjects and combine these attributes into an idea (or multiple ideas) relevant to a solution to accomplish your mission.<\/p>\n<h2>Example of Research Stimulation Exercise<\/h2>\n<p class=\"import-Default\">Assume you work for American Greetings Corporation who are reevaluating its tactics. You are about to work on the strategic mission below. The future of American Greetings depends on creating new gifts and occasion categories that deliver sustainable growth over the long-term.<\/p>\n<p class=\"import-Default\"><strong>The Mission: <\/strong><strong>create<\/strong><strong> a <\/strong><strong>new <\/strong><strong>category of ink-on-paper <\/strong><strong>products<\/strong><strong> (2<\/strong><strong>&#8211;<\/strong><strong>D<\/strong><strong> or 3<\/strong><strong>&#8211;<\/strong><strong>D<\/strong><strong> non-<\/strong><strong>gift <\/strong><strong>cards) that help solve customers\u2019 problems and <\/strong><strong>inspire <\/strong><strong>wellbeing. <\/strong><em>We <\/em><em>cannot<\/em><em> simply redesign what we already have \u2026 or just do more of what we already do. More cards, more journals<\/em><em>,<\/em><em> and more stationery <\/em><em>will not<\/em><em> bring the overall growth required<\/em><em>. <\/em><\/p>\n<p class=\"import-Normal\">There are challenges that every person struggles with &#8212; such as finding successful ways to leave a family legacy with grandchildren, teaching kids about character or supporting others. Our mission is to show compassion and help others &#8212; and with that purpose there is the opportunity to solve some of the challenges many people have in living and sharing.<\/p>\n<p class=\"import-Normal\">There must be something more to offer in 2-D or 3-D to make an impact on gross dollars. We have the opportunity to provide our retailers and consumers with something unexpected, something that surprises them \u2026 something that is meaningfully unique.<\/p>\n<p class=\"import-Normal\">\n<\/div>\n","protected":false},"author":1,"menu_order":9,"template":"","meta":{"pb_show_title":"","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-38","chapter","type-chapter","status-publish","hentry"],"part":19,"_links":{"self":[{"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/chapters\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/chapters\/38\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/chapters\/38\/revisions\/39"}],"part":[{"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/parts\/19"}],"metadata":[{"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/chapters\/38\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/pressbooks\/v2\/chapter-type?post=38"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/wp\/v2\/contributor?post=38"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/libraryresources.nse.org.ng\/engineeringingenuity\/wp-json\/wp\/v2\/license?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}